A masterclass of financial director of Philips in Russia and the CIS has taken place in HSE

On February 27, Otto te Walvaart – Head of Finance Philips Russia, Belarus, South Caucasus & Central Asia, gave a master class for students at the Faculty of Business and Management.

Otto te Walvaart told about his career and his experience in different countries. Moreover, he spoke to the audience on his responsibilities in Philips.

Otto te Walvaart held the event with the help of Anna Voskhodova – head of Department of branding, online and corporate communications, Ivan Gribanov –team leader of corporate communications of Philips in Russia and the CIS, Ksenia Evtukhina – Philips training manager in Russia and the CIS.

Anna Voskhodova explained Philips marketing strategies that allow launching Philips products in different countries. Students were interested in the features of target groups,  theefficiency of delivery instruments and they also asked about the methods of promotion and engaging the audience.

Ksenia Evtukhina told students about internship and different vacancies that could be a great career opportunity in Philips for young people.

Students also had a little coaching from Ivan Gribanov about promotion of products. He explained the reason and purpose of using certain social networks.

This event is the first step for students into successful collaboration with a big company: students received a task – to prepare a marketing strategy case for a new innovative product – OneBlade trimmer.